case study: Huddersfield Giants
PRomotional video: 2020 season launch video
After a successful first season driving engagement from existing fans, lapsed fans and new fans, we were challenged to create a new season launch video for the 2020 season.
Coming back from the end of season break always brings so much uncertainty. But after working hard behind the scenes, the club were sure of one thing – “We’re Ready!”
What better theme? And it wasn’t just the team and staff, the fans also wanted to let everyone know they were ready.
And they proved their point, winning 4 out of the opening 5 matches before The lockdown brought an enforced pause to the season.
PRomotional video: 2019 season launch video
The club wished to take a lead in promoting their new season through video and approached us to create the season launch video.
The aim was to inspire, showing the town and it’s passion for the club and the game. After all Huddersfield is where it was born.
A theme revolving around the hashtag #HuddersfieldBorn, reiterated this as well as reflecting and uniting the population of the town, the players and the club itself.
The video took the game of rugby league by storm garnering hundreds of thousands of views across all platforms by fans of all clubs all over the world.
promo video: giants v warrington wolves
We produced promotional videos for every home match of the 2019 season.
The aim was to capture the excitement of live rugby league and portray this through exciting images of match action, atmosphere and elevate this using motion graphics to create even higher emotion.
Here we were able to base the narrative around the theme of Wolves and their nocturnal habits.
PROMO VIDEO Giants v Hull FC
For the first afternoon match of the season we pictured an idyllic Sunday in Huddersfield.
The promo was based around the theme that for some people Sundays are for peace and quiet. But for us they’re for action.
Ending with the a demonstration that the quiet never lasts anyway.
In the end neither did the sun – it poured down all afternoon!
promo video: st helens
The visit of eventual Super League Champions St Helens gave us a chance to base the promo on the theme of Saints and Sinners.
Combining match action with motion graphics titles.
promo video: giants v hull kr
One of the aims of the promos was to get across the pride and passion of the players.
This promo aimed to put this across. From all the effort that goes into training to stepping out onto the hallowed turf.
We feel we achieved this with real emotional impact, in particular the shot of captain Michael Lawrence leading the team out as the lights flashed.
promo video: giants v london broncos
Script led promo for the Easter weekend clash against London Broncos.
With Giants legend Eorl Crabtree providing the narration.
match highlights: m. lawrence testimonial
The curtain opener of the 2019 season was Michael Lawrence’s Testimonial.
We created a highlights reel of the match for Michael and the club. A real challenge as we only filmed using a single camera!
But we still managed to capture all the action as well as all the atmosphere of this special occasion.
event video: cinderella pantomime
Every year it is a tradition for players to appear in a one off night at the Christmas pantomime run at The Lawrence Batley Theatre.
It’s tremendous fun, adding a new dimension to the usual performance and generates money for charity.
This is a short highlights reel we made capturing the atmosphere on the night.
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